Introduction

This is the yard mule, a series of conversations with some of the individuals making the marketing and advertising decisions in the trucking industry.

I'm Dewey Mooring and I serve as the Director of Account Leadership at Jennings.  We're an advertising agency in Chapel Hill, NC.  Since 2002 we've worked with Volvo Trucks to market their class 8 vehicles to long-haul, regional-haul and vocational customers.

I hope you'll enjoy these entries and will gain some insights from the marketing and advertising pros that we talk to.

Feel free to post comments or email me at dmooring@jenningsco.com.  I welcome your thoughts as well as suggestions on future interviews.